Current work: Research in Public Opinion directed by the Faculty of Mass Communication, in accordance with and based on the projects: Comparative National Electoral (CNEP) and Comparative Political Culture. These inquire about the consumption of media, use of digital applications, prevalence of fake news and voting preferences in 65 countries. The various poll results are compiled and analyzed in Colombia. Review and organization of the questionnaire for the survey as well as data processing and analysis. Research that investigates the habits, attitudes and audiences of traditional media such as television, radio, press and magazines. Likewise, the use of social networks and digital media and their use in political processes. Exploring the ideological and electoral trends in the last elections for the presidency of Colombia in 2022.